Goalie Force
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Ice hockey goalie
coaching from Finland
A passion for ice hockey, goalie coaching, and the craftsmanship of making young goalies into professionals drives Goalie Force to create progressive coaching services.
Over a decade ago, when we started working together, Goalie Force required a new logo (see below) that reflected the force itself, the winning culture, and rich content.
The collaboration has continued ever since in multiple forms of creativity.
Goalie Force
In 2019, I created a base for a Squarespace website after conducting a competition analysis. I was asked to design it to align it with the new positioning and improve the offering in the world of ice hockey goalie coaching. Since then, the website has naturally evolved in the hands of Matti Korhonen himself.
Most recently in 2022-23, by mapping out the customer journey and focusing on creating an engaging commerce experience, we were able to boost Goalie Force's Instagram followers from 500 to over 20k within 12 months. My role involved generating rich content ideas, conducting tone-of-voice workshops, and providing customer communication training.
In addition over the years, I have designed various brochures, and edited and made layouts for the Goalie Force - Guide to Success -book.
I continue to provide technical and communication support for the website, social media, and product placement.
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Sports
Digital marketing
B2C -
Logo Design
Graphic Design
Web Design
Social media coaching -
Solo
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Competition analysis
Squarespace
Workshops
Customer journey mapping
