I have extensive experience in the creative industry specialising in designing captivating and efficient experiences, both digital and non-digital, with a strong focus on customer-centered design and maximising ROI.

As a business-minded individual, I prioritise collaboration and view myself not just as a resource, but as a strategic partner dedicated to achieving our goals.

My expertise lies in service design, UX/UI, and creating future-proof solutions. I am passionate about collaborating with brands and companies to deliver impactful and memorable experiences that resonate with the target audience and foster meaningful human encounters.

When not engaged in researching customer insight data, planning workshops, or meeting with associates, I devote my time to exploring design trends and opportunities, and sharing insights through my blog. Beyond professional endeavours, I find solace in nature through outdoor activities, running and books.

Feel free to reach out and let’s get to know each other!
– Elina

Elina Helminen

  • "Would I work with her again? 2000% yes."

    Former colleague at Finnish Tax Administration

  • "She's got a great handle on business, design, marketing, and communication. She's practical, efficient, and gets things done."

    Former colleague at Fonecta

  • "You can trust her with any situation, be it challenging or unexpected, and she will effectively navigate and succeed. I have full confidence in her ability to handle my project at any time again."

    Former manager-colleague at Aalto university

  • "From the very beginning, it felt as though she had been part of our team for much longer. Her extraordinary communication skills were truly remarkable."

    Former colleague at Finnish Tax Administration

FAQs

    • Workshops

    • Surveys and interviews

    • System analyses

    • Service blueprints

    • Scenario thinking

    • User personas

    • User path analyses

    • A/B testing

    • Customer testing

      Is there a method missing? Shoot me a message and let's talk! Click to send message!

    • Adobe InDesign & Photoshop

    • Figma

    • Miro

    • Squarespace, Shopify, WordPress

    • Hubspot & Salesforce

    • Trello, Jira

    • PPC (Meta, LinkedIn, Google)

    • Hotjar

    • ChatGPT, DALL·E 3

    • Masters in Design

    • Masters in Education

    • Minor in Psychology

    • Minor in Futures studies

    • Teachers pedagogical degree

    • Finnish

    • English

    • Swedish

    • Danish

      Also a beginner in French and Finnish sign language.

  • Please send me a message here.

Mission statement

Every company, team, and service faces unique opportunities and challenges. As a designer, I tailor my expertise to meet the specific needs of each process. You can count on my proficiency in addressing development-related questions and approach the future with confidence.

When I commenced my design studies approximately 20 years ago, my intention was to provide design expertise in an efficient, understandable, and consistent manner.
This founding principle continues to steer my actions.

For design to be beneficial to you, it is crucial that you understand how to gather information and utilise it. This necessitates dedicated, pragmatic individuals with a strong determination to support their customers and colleagues, and to generate genuine added value in all their efforts. In addition to my design expertise, I have amassed knowledge from the areas of education, sports coaching, digital marketing, personnel management, and sales.

Irrespective of the project and the challenge at hand, I always keep your company's overall well-being in focus. My proficiency in development-related matters is broad and robust. I’m aware of the fact that challenges and questions can be multifaceted and demanding. Collaboration should be personal, and build added value for the company, team, or client. With a tangible and agreed-upon plan, you can concentrate on your company's core operations, while I focus on its development.

In the future, I aspire to work within a professional community where our values, commitment to quality, and emphasis on the needs of customers and staff serve as the foundation for everything.

Do you share these perspectives? If so, reach out to me, and we can discuss working together further!